By Grant Hall.
Last Friday evening, 4 October, I was delighted to attend the event to launch ‘Eventscapes: Transforming place, space and experiences’, a great new book by Graham Brown, to which I have contributed a small section about transformational festivals.
According to Amazon.com, the book ‘examines the interrelation between events’ simultaneous dependence on and transformation of the places in which they are held. This event-environment nexus is analyzed through a variety of international case studies including different kinds of well-known sporting and cultural events such as Vivid Sydney, the Vancouver 2010 Winter Olympics and the Tour Down Under international cycle race, among others. Chapters focusing on visual design, explore the opportunities, at different spatial scales, to develop an event `look’ and the ways in which an event experience can be enhanced through connecting and engaging with the local culture and community’ . The book ‘will be invaluable reading for those studying events and the environment. Adopting a multidisciplinary approach, it also draws on geography, urban and cultural studies, image studies, architecture and design, environmental psychology, and event management, and will be of use to a broad academic audience’.
Graham is a Professor of Tourism Management and a Founding Member and Director of the Centre of Tourism and Leisure Management at the University of South Australia Business School. He has an international reputation in tourism and works closely with tourism organisations both nationally and internationally.
I’m in great company with the other book contributors, which includes some big names from the international events industry, including Heather Croall (Director, Adelaide Fringe), Anthony Bastic (CEO and Creative Director, AGB Events), and Nick Sykes (CEO, FutureBrand). I’d very much like to thank Professor Brown for inviting me to contribute to the book.
Click here to view the book on Amazon.com
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