Cultural immersion trumps theoretical knowledge in international business.

Endnotes

[1] Carlson 2013

[2] Unnamed commentator 2011

Sources

Carlson, B, 2013, Why big American businesses fail in China, in The Global Post, 22 September 2013, accessed online 21 November 2014 at http://www.globalpost.com/dispatch/news/regions/asia-pacific/china/130918/why-big-american-businesses-fail-china

Unnamed commentator, quoted from the response section of Kermeliotis, T, 2011, Doing business in China: Five tips for success, in CNN, 21 October 2011, accessed online 21 November 2014 at http://edition.cnn.com/2011/10/21/business/china-business-investors-culture/