Corporate Cultural Diplomacy


Corporate Cultural Diplomacy is a tool that uses culture to build corporate relationships abroad or across cultures.

Governments have long used Cultural Diplomacy to manage international relations and gain influence outside of their own borders. Some traditional examples of Cultural Diplomacy include music performances, art exhibitions and sporting contests. In certain contexts, it is sometimes referred to as Public Diplomacy or Soft Power.

League Cultural Diplomacy now makes Cultural Diplomacy techniques available to organisations and individuals seeking to achieve corporate outcomes. This is known as Corporate Cultural Diplomacy or CCD.

CCD can help you to build strong relationships with external parties or to craft yourdesired corporate culture.

Further reading:

What is Corporate Cultural Diplomacy?

2 Dozen Reasons to use Corporate Cultural Diplomacy

Corporate Cultural Diplomacy; how it works in practice (with examples)

Four steps to Corporate Cultural Diplomacy

Corporate Cultural Diplomacy and the MAGIC 5 ingredients

International business relationships; prevention, maintenance and repair through Corporate Cultural Diplomacy