Corporate Cultural Diplomacy is a tool that uses culture to build corporate relationships abroad or across cultures.
Governments have long used Cultural Diplomacy to manage international relations and gain influence outside of their own borders. Some traditional examples of Cultural Diplomacy include music performances, art exhibitions and sporting contests. In certain contexts, it is sometimes referred to as Public Diplomacy or Soft Power.
League Cultural Diplomacy now makes Cultural Diplomacy techniques available to organisations and individuals seeking to achieve corporate outcomes. This is known as Corporate Cultural Diplomacy or CCD.